Challenge: Collaborated within a team to create consistent branding for a luxury hotel across different deliverables while aligning with a shared visual direction.
Solution: Built off the logo designed by Jenna West by creating slogan layouts in horizontal and vertical formats, using both color and B/W variations for team-wide use. Applied the branding across toiletry and shuttle bus mockups, maintaining consistent typography, color, and layout to ensure consistency with the group's overall work.
Slogan
Mockups
