Challenge: Organize a large amount of information and imagery into a clear, visually engaging trifold layout while maintaining readability across panels.
Solution: Started by folding paper and labeling each panel to plan the layout, then used color, typography, and boxes to organize and emphasize information. Created custom brush shapes and masked images inside while giving others a DIY cut and pasted look to add visual interest and reinforce the brand identity.
Front
Back
Mockup
